Surfing the Korean wave: A postcolonial critique of the mythologized middlebrow consumer culture in Asia

Author: Hong Soonkwan   Kim Chang-Ho  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.16, Iss.1, 2013-01, pp. : 53-75

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Abstract