Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians: Evidence from the PRC

Author： Cui Geng  

Publisher： Routledge Ltd

ISSN： 1360-2381

Source： Asia Pacific Business Review, Vol.19, Iss.1, 2013-01, pp. : 16-31

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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