Relationship Marketing: Theory and Implementation

ISSN： 1382-3019

Source： Journal of Market-Focused Management, Vol.5, Iss.2, 2002-06, pp. : 83-89

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The explanatory foundations of relationship marketing theory

By Hunt Shelby D. Arnett Dennis B. Madhavaram Sreedhar

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 2, 2006-02 ,pp. : 72-87

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A relationship-mediated theory of internal marketing

By Ballantyne David

European Journal of Marketing, Vol. 37, Iss. 9, 2003-10 ,pp. : 1242-1260

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Strategy to Implementation Cycle of Relationship Marketing Planning

By O'Toole T. Donaldson B.

The Marketing Review, Vol. 3, Iss. 2, 2002-12 ,pp. : 195-209

Westburn Publishers Ltd

Access to resources Recommend Favorite

The explanatory foundations of relationship marketing theory: a comment

By Rese Mario

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 2, 2006-02 ,pp. : 88-91

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

For dynamic relationship marketing theory: a reply to Rese

By Hunt Shelby D. Arnett Dennis B. Madhavaram Sreedhar

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 2, 2006-02 ,pp. : 92-93

Emerald Group Publishing Ltd

Access to resources Recommend Favorite