Author: Agnihotri Arpita
Publisher: Routledge Ltd
ISSN: 1466-4488
Source: Journal of Strategic Marketing, Vol.21, Iss.3, 2013-06, pp. : 292-301
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Does branded litter damage the brand?
The Marketing Review, Vol. 8, Iss. 2, 2008-05 ,pp. :