Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction

Author: Currás-Pérez Rafael   Ruiz-Mafé Carla   Sanz-Blas Silvia  

Publisher: Emerald Group Publishing Ltd

ISSN: 1468-4527

Source: Online Information Review, Vol.37, Iss.1, 2013-02, pp. : 61-82

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Abstract