Utilitarian and hedonic perceptions of short message service mobile marketing

By Lee Hyun-Hwa   Hill Jessica T.  

International Journal of Mobile Communications, Vol. 11, Iss. 6, 2013-11 ,pp. : 597-616

Inderscience Publishers

Access to resources Recommend Favorite

Character usage in Chinese short message service (SMS): a real-world study in Mainland China

By Chen Xi   Guo Chenhui   Chau Michael   Zhou Weihua  

International Journal of Mobile Communications, Vol. 11, Iss. 5, 2013-10 ,pp. : 429-445

Inderscience Publishers

Access to resources Recommend Favorite

Mobile services: potentiality of Short Message Service as new business communication tool in attracting consumers

By Priporas Constantinos-Vasilios   Mylona Ifigeneia  

International Journal of Mobile Communications, Vol. 6, Iss. 4, 2008-04 ,pp. : 456-466

Inderscience Publishers

Access to resources Recommend Favorite

Advertising framed: An exploratory study of advertising frameworks in financial service advertising

By van der Lee Angela   Smit Edith G.  

Document Design, Vol. 2, Iss. 2, 2000-01 ,pp. : 156-171

John Benjamins Publishing Company

Access to resources Recommend Favorite

Behind the Smile: Reading Cultural Values in Thai Advertising

By Punyapiroje Chompunuch   Morrison Margaret A.  

Asian Journal of Communication, Vol. 17, Iss. 3, 2007-09 ,pp. : 318-336

Routledge Ltd

Access to resources Recommend Favorite