A Review of “Social Marketing to Protect the Environment: What Works, by Doug McKenzie-Mohr, Nancy Lee, P. Wesley Schultz, and Philip Kotler“

Author: Takahashi Bruno  

Publisher: Routledge Ltd

ISSN: 1533-015X

Source: Applied Environmental Education and Communication: an International Journal, Vol.11, Iss.1, 2012-01, pp. : 55-56

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Abstract