Building corporate image through societal marketing programs

Author： Chattananon Apisit Lawley Meredith Trimetsoontorn Jirasek Supparerkchaisakul Numchai Leelayouthayothin Lackana

ISSN： 1746-5680

Source： Society and Business Review, Vol.2, Iss.3, 2007-10, pp. : 230-253

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