Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study

Author: Srinivasan Srini R   Srivastava Rajesh Kumar  

Publisher: Palgrave Macmillan Ltd

ISSN: 1750-2098

Source: Journal of Retail and Leisure Property, Vol.9, Iss.3, 2010-08, pp. : 193-199

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Abstract