An application of a foresight-based new product planning model: A case study of a large household appliance manufacturer in China

Author: Yuan Benjamin J.C.   Liu Chun Yi   Ho Shun Chuan   Kao Hector K.M.   Shen Po Chang  

Publisher: Emerald Group Publishing Ltd

ISSN: 1750-614X

Source: Chinese Management Studies, Vol.6, Iss.3, 2012-08, pp. : 444-461

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Abstract