The social revolution of place marketing: The growing power of users in social media campaigns

Author: Ketter Eran   Avraham Eli  

Publisher: Palgrave Macmillan Ltd

ISSN: 1751-8059

Source: Place Branding and Public Diplomacy, Vol.8, Iss.4, 2012-11, pp. : 285-294

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract