Advertising Ethics: The Use of Sexual Appeal in Chinese Advertising

Author: Tai H.C.S.  

Publisher: Springer Publishing Company

ISSN: 1382-6891

Source: Teaching Business Ethics, Vol.3, Iss.1, 1999-01, pp. : 87-100

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract