Quantitative Models in Marketing Research, - Philip Hans Franses and Richard Paap (Eds.), Cambridge University Press, Cambridge, UK. (2001), 206 pp. - ISBN 0-521-80166-4, £30.00

Author: Trost R.   Silk J.  

Publisher: Elsevier

ISSN: 0169-2070

Source: International Journal of Forecasting, Vol.19, Iss.3, 2003-07, pp. : 535-538

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