Valuing marketing's contribution

Author: Doyle P.  

Publisher: Elsevier

ISSN: 0263-2373

Source: European Management Journal, Vol.18, Iss.3, 2000-06, pp. : 233-245

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract