The Fall of Advertising & the Rise of PR - Al Ries; Laura Ries; New York, Harper Business, 2002, 295 pp., hardcover, $24.95 US ($37.95 in Canada)

Author： Brown R.E.  

Publisher： Elsevier

ISSN： 0363-8111

Source： Public Relations Review, Vol.29, Iss.1, 2003-03, pp. : 91-93

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