Dynamic promotional budgeting and media allocation

Author: Fruchter G.E.   Kalish S.  

Publisher: Elsevier

ISSN: 0377-2217

Source: European Journal of Operational Research, Vol.111, Iss.1, 1998-11, pp. : 15-27

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract