Bayesian neural network learning for repeat purchase modelling in direct marketing

Author: Baesens B.   Viaene S.   Van den Poel D.   Vanthienen J.   Dedene G.  

Publisher: Elsevier

ISSN: 0377-2217

Source: European Journal of Operational Research, Vol.138, Iss.1, 2002-04, pp. : 191-211

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Abstract