A note on an integrated model of customer buying behavior

Author: Fader P.S.   Hardie B.G.S.  

Publisher: Elsevier

ISSN: 0377-2217

Source: European Journal of Operational Research, Vol.139, Iss.3, 2002-06, pp. : 682-687

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract