Comparative performance of the FSCL neural net and K-means algorithm for market segmentation

Author： Balakrishnan P.V. Cooper M.C. Jacob V.S. Lewis P.A.

Publisher： Elsevier

ISSN： 0377-2217

Source： European Journal of Operational Research, Vol.93, Iss.2, 1996-09, pp. : 346-357

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