Application of data mining tools to hotel data mart on the Intranet for database marketing

Author: Keay R.W.   McNeil C.J.   Sung H.H.   Sang C.P.  

Publisher: Elsevier

ISSN: 0957-4174

Source: Expert Systems with Applications, Vol.15, Iss.1, 1998-07, pp. : 1-31

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Abstract