A Pragmatic-Cognitive Approach to Brand Names: A Case Study of Rioja Wine Brands

Author: Hern醤dez Lorena P閞ez  

Publisher: Maney Publishing

ISSN: 1756-2279

Source: Names: A Journal of Onomastics, Vol.61, Iss.1, 2013-03, pp. : 33-46

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Abstract