Public relations strategies applied to the implementation of a `countrybrand' in the Galicia-north Portugal Euro-region

Author: SOUTO ANA BELÉN FERNÁNDEZ   GESTAL MONTSE VÁZQUEZ  

Publisher: Intellect Books

ISSN: 1758-9509

Source: Portuguese Journal of Social Science, Vol.10, Iss.2, 2011-09, pp. : 185-204

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract