

Author: Jones Peter Clarke-Hill Colin Hillier David Shears Peter
Publisher: Emerald Group Publishing Ltd
ISSN: 0007-070X
Source: British Food Journal, Vol.103, Iss.7, 2001-07, pp. : 453-459
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
This market for alcoholic drinks sold for home consumption has become increasingly dominated by the multiple grocery chains at the expense of small specialist off-licences. However, one specialist company, Bargain Booze, which specialises in the sale of a limited range of leading brands at competitive discount prices via a franchised network of corner shop outlets, seems to be "bucking the trend". Provides a short case study of Bargain Booze. The case includes a review of the changing structure of the off sales trade, an outline of Bargain Booze's origins and development, an examination of the principal elements in the company's retail marketing mix and concludes with a discussion of the past, and potential future, market development strategies.
Related content


Fashion Theory: The Journal of Dress, Body & Culture, Vol. 12, Iss. 2, 2008-06 ,pp. :


The media and the market: the case of CJD
British Food Journal, Vol. 105, Iss. 6, 2003-07 ,pp. :


British Food Journal, Vol. 100, Iss. 2, 1998-02 ,pp. :


The case of Invernizzi (Kraft Italia)
British Food Journal, Vol. 103, Iss. 6, 2001-06 ,pp. :


Monopoly and wine: the Norwegian case
By Lai M.B. Cavicchi A. Rickertsen K. Corsi A.M. Casini L.
British Food Journal, Vol. 115, Iss. 2, 2013-02 ,pp. :