Web as a customer communication channel in the confectionery industry in South Eastern European countries

Author: Knezevic Blazenka   Renko Sanda   Bach Mirjana Pejic  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.113, Iss.1, 2011-01, pp. : 17-36

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Abstract