Author： Beharrell Brian Denison Tim J
Publisher： Emerald Group Publishing Ltd
ISSN： 0007-070X
Source： British Food Journal, Vol.97, Iss.4, 1995-04, pp. : 24-29
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Abstract
Presents empirical evidence in the context of grocery shopping to challenge the assumption that routine shopping is considered invariably to be a low-involvement activity. Argues that certain situational factors may give rise to routine purchases becoming more involving than others and studies the case of stock-out situations. Finds that there is some evidence to suggest that routine food shopping for many consumers can be highly involving at times.
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