Industrial Buyer Behaviour A Model of the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing

Author： Newall John

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.11, Iss.3, 1993-12, pp. : 166-211

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Industrial buyer behaviour: Some aspects of the search process

By Luffman George A

European Journal of Marketing, Vol. 8, Iss. 2, 1993-12 ,pp. : 93-107

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Composite Model of Buyer Behaviour

By Baker M.J.

Journal of Customer Behaviour, Vol. 1, Iss. 1, 2002-01 ,pp. : 85-109

Westburn Publishers Ltd

Access to resources Recommend Favorite

Consensus and collaboration: norm-regulated behaviour in industrial marketing relationships

By Spekman Robert E Salmond Deborah J Lambe C Jay

European Journal of Marketing, Vol. 31, Iss. 11-12, 1997-11 ,pp. : 832-856

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Farmers' Tractor Purchase Decisions: A Study of Interpersonal Communication in Industrial Buying Behaviour

By Foxall Gordon R.

European Journal of Marketing, Vol. 13, Iss. 8, 1993-12 ,pp. : 299-308

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The marketing mix and buyer behaviour in the TV rental market

By Livesey F.

European Journal of Marketing, Vol. 5, Iss. 4, 1993-12 ,pp. : 198-206

Emerald Group Publishing Ltd

Access to resources Recommend Favorite