Author: Campbell Ian
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.11, Iss.4, 1993-12, pp. : 259-261
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
'The Marketing Firm': rejoinder
Journal of Strategic Marketing, Vol. 6, Iss. 4, 1998-12 ,pp. :
Perceptions of the Societal Marketing Concept
European Journal of Marketing, Vol. 23, Iss. 6, 1989-06 ,pp. :
Branded male: Marketing to men
Journal of Marketing Management, Vol. 29, Iss. 13-14, 2013-10 ,pp. :