Author： Yorke D.A. Jones R.R.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.18, Iss.2, 1993-12, pp. : 90-99
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
A conceptual model for public relations in museums
European Journal of Marketing, Vol. 44, Iss. 1-2, 2010-01 ,pp. :
Access to resources
Recommend
Political marketing and the marketing concept
By O'Cass Aron
European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. :
A marketing approach to marketing education
European Journal of Marketing, Vol. 4, Iss. 4, 1970-12 ,pp. :
The marketing of political marketing
European Journal of Marketing, Vol. 35, Iss. 9-10, 2001-10 ,pp. :