![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Lowes Bryan Turner John Wills Gordan
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.2, Iss.3, 1968-09, pp. : 217-229
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Christmas gift giving involvement
By Clarke Peter
Journal of Consumer Marketing, Vol. 23, Iss. 5, 2006-08 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Valentin Erhard K. Allred Anthony T.
Journal of Consumer Marketing, Vol. 29, Iss. 4, 2012-06 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Brand choice in gift-giving: recipient influence
Journal of Product and Brand Management, Vol. 11, Iss. 4, 2002-07 ,pp. :