Cautious Incremental Consumption: A Neglected Consumer Risk Reduction Strategy

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.25, Iss.7, 1991-07, pp. : 7-21

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer durables: differentiation strategy and consumer response in relation to real and apparent risk

By Wood D.

European Journal of Marketing, Vol. 6, Iss. 4, 1993-12 ,pp. : 249-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer's perceived risk reduction by 3D virtual model

By Shim Soo In Lee Yuri

International Journal of Retail & Distribution Management, Vol. 39, Iss. 12, 2011-11 ,pp. : 945-959

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

"She knows what she wants...": towards a female consumption risk-reducing strategy framework

By Ward Philippa Sturrock Fiona

Marketing Intelligence & Planning, Vol. 16, Iss. 5, 1998-05 ,pp. : 327-336

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumption as voting: an exploration of consumer empowerment

By Shaw Deirdre Newholm Terry Dickinson Roger

European Journal of Marketing, Vol. 40, Iss. 9-10, 2006-09 ,pp. : 1049-1067

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The consumption values and consumer innovativeness on convergence products

By Hur Won-Moo Yoo Jeong-Ju Chung Te-Lin

Industrial Management & Data Systems, Vol. 112, Iss. 5, 2012-05 ,pp. : 688-706

Emerald Group Publishing Ltd

Access to resources Recommend Favorite