Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers

Author: Kaynak Erdener   Kucukemiroglu Orsay  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.26, Iss.5, 1992-05, pp. : 36-55

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Abstract

Examines how Chinese organizational buyers evaluate four categories of industrial products from four different source-regions, the basic hypothesis being that the majority of the purchasing managers held favourable images of the industrial products coming from the industrialized regions of the world. Discovers that statistically significant differences exist among respondents in terms of age, sex, education, income and work experience, and the source-regions selected for procurement of four classes of industrial products.