Author： Zotos Yiorgos Lysonski Steven
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.27, Iss.10, 1993-11, pp. : 5-18
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Corporate Ethics: An Exploration of Contemporary Greece
By Kavali S. Tzokas N. Saren M.
Journal of Business Ethics, Vol. 30, Iss. 1, 2001-03 ,pp. :
Access to resources
Recommend
The Use of Metaphor in the Exploration of the Brand Concept
Journal of Marketing Management, Vol. 19, Iss. 1-2, 2003-02 ,pp. :
SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 1, 2010-02 ,pp. :
SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 17, 2010-12 ,pp. :
SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 7, 2010-05 ,pp. :