An Exploration of the Quantity Surcharge Concept in Greece

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.27, Iss.10, 1993-11, pp. : 5-18

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Abstract

Previous research has established the use of quantity surcharges in the USA. A quantity surcharge exists when a given package size carries a higher unit price than a smaller package of the same product and brand. Examines the incidence and consumer perceptions of quantity surcharges in Thessaloniki, the second largest city in Greece with a population of 900,000. Store audits revealed a widespread occurrence of quantity surcharges which parallel the findings in USA studies. Significant differences were also found among product categories and brands. A survey of food shoppers indicated little awareness of this practice and a general belief in the "large economy size" notion that larger quantity packages were priced lower per unit than larger ones. Discusses implications.