Effects of "physical attractiveness" in the evaluation of print advertisements

By Phau Ian   Lum Linda  

Asia Pacific Journal of Marketing and Logistics, Vol. 12, Iss. 4, 2000-04 ,pp. : 41-59

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measuring affective reactions to print apparel advertisements: a scale development

By Oh Hyunjoo  

Journal of Fashion Marketing and Management, Vol. 9, Iss. 3, 2005-09 ,pp. : 283-305

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Use of foreign language and models in print advertisements in East Asian countries

By Neelankavil James P   Mummalaneni Venkatapparao   Sessions David N  

European Journal of Marketing, Vol. 29, Iss. 4, 1995-04 ,pp. : 24-38

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An empirical study of perceptions of implicit meanings in World Wide Web advertisements versus print advertisements

By Dahlén Micael   Murray Malcolm   Nordenstam Sven  

Journal of Marketing Communications, Vol. 10, Iss. 1, 2004-03 ,pp. : 35-47

Routledge Ltd

Access to resources Recommend Favorite

Will normal-sized female models in advertisements be viewed as positively as small-sized models?

By Bian Xuemei   Foxall Gordon  

European Journal of Marketing, Vol. 47, Iss. 3-4, 2013-03 ,pp. : 485-505

Emerald Group Publishing Ltd

Access to resources Recommend Favorite