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Journal of Strategic Marketing, Vol. 17, Iss. 6, 2009-12 ,pp. : 487-497

Routledge Ltd

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Developing a new model for tracking brand equity as a measure of marketing effectiveness

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The Marketing Review, Vol. 11, Iss. 4, 2011-12 ,pp. : 323-336

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Operationalising Young and Rubicam's BAV^™ as a consumer-based brand equity measure

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Inderscience Publishers

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The effect of country of origin on brand equity: an empirical study on generic drugs

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Journal of Product and Brand Management, Vol. 20, Iss. 2, 2011-04 ,pp. : 130-140

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The effect of consumer-based brand equity on firms' financial performance

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Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 335-351

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