Author: Hood Neil
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.3, Iss.3, 1969-09, pp. : 170-175
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Political marketing: an information-economic analysis
By Bauer Hans H Huber Frank Herrmann Andreas
European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. :
A threshold citation analysis in marketing research
By Chan Kam C. Lai Pikki Liano Kartono
European Journal of Marketing, Vol. 46, Iss. 1-2, 2012-02 ,pp. :