Relationship marketing and imaginary organizations: a synthesis

Author: Gummesson Evert  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.30, Iss.2, 1996-02, pp. : 31-44

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract