The Practice of Product Testing in the New Product Development Process: The Role of Model-Based Approaches

By Watkins Trevor  

European Journal of Marketing, Vol. 18, Iss. 6-7, 1993-12 ,pp. : 14-29

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Approaches to market orientation and new product development in smaller enterprises: a proposal for a context-rich interpretive framework

By Enright Michael  

Journal of Strategic Marketing, Vol. 9, Iss. 4, 2001-12 ,pp. : 301-313

Routledge Ltd

Access to resources Recommend Favorite

The development and validation of the organisational innovativeness construct using confirmatory factor analysis

By Wang Catherine L.   Ahmed Pervaiz K.  

European Journal of Innovation Management, Vol. 7, Iss. 4, 2004-12 ,pp. : 303-313

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New product development

By Fojt Martin  

Journal of Product and Brand Management, Vol. 5, Iss. 5, 1996-01 ,pp. : 1-56

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Japanese product development strategies

By Jacobs Laurence   Herbig Paul  

The Journal of Business and Industrial Marketing, Vol. 13, Iss. 2, 1998-02 ,pp. : 132-154

Emerald Group Publishing Ltd

Access to resources Recommend Favorite