Author： Cavusgil S Tamer Evirgen Cuneyt
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.31, Iss.1, 1997-01, pp. : 73-86
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Scarcity of expert knowledge and complexity of decisions make decision making particularly difficult in international marketing. Hence, international marketing offers an appropriate domain for development of useful expert system application. Evaluation and selection of partners for international co-operative ventures is one of the most complex and critical decisions made by managers. After a brief discussion of expert systems, presents an expert system application for co-operative venture partner selection.
Related content
Access to resources
Recommend
Expert systems in the marketing organization
By Stone Robert W. Good David J.
Industrial Management & Data Systems, Vol. 95, Iss. 4, 1995-05 ,pp. :