Practising gender: The role of banter in young men’s improvisations of masculine consumer identities

By    

Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. : 1293-1319

Routledge Ltd

Access to resources Recommend Favorite

Consumer Boycotts and Consumer Sovereignty

By Smith N. Craig  

European Journal of Marketing, Vol. 21, Iss. 5, 1993-12 ,pp. : 7-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Can the Beast be Tamed?: Reflections on John McMurtry's Unequal Freedoms: The Global Market as an Ethical System

By Hodgson B.J.  

Journal of Business Ethics, Vol. 33, Iss. 1, 2001-09 ,pp. : 71-78

Springer Publishing Company

Access to resources Recommend Favorite

Consumer innovativeness and consumer acceptance of brand extensions

By Xie Yu Henry  

Journal of Product and Brand Management, Vol. 17, Iss. 4, 2008-07 ,pp. : 235-243

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer opinion and effectiveness of direct-to-consumer advertising

By Spake Deborah F.   Joseph Mathew  

Journal of Consumer Marketing, Vol. 24, Iss. 5, 2007-08 ,pp. : 283-293

Emerald Group Publishing Ltd

Access to resources Recommend Favorite