A typology of consumption based on ethnic origin and media usage

Author: Hui Michael K.   Laroche Michel   Kim Chankon  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.32, Iss.9-10, 1998-10, pp. : 868-883

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract