Corporate citizenship as a marketing instrument - Concepts, evidence and research directions

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.35, Iss.3-4, 2001-04, pp. : 457-484

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Future research directions in tourism marketing

By Tsiotsou Rodoula Ratten Vanessa

Marketing Intelligence & Planning, Vol. 28, Iss. 4, 2010-01 ,pp. : 533-544

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship marketing: schools of thought and future research directions

By Palmer Roger Lindgreen Adam Vanhamme Joëlle

Marketing Intelligence & Planning, Vol. 23, Iss. 3, 2005-05 ,pp. : 313-330

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship Marketing: Theory, Applications and Future Research Directions

By Pressey Andrew Tzokas Nikolaos

Journal of Marketing Management, Vol. 22, Iss. 1, 2006-02 ,pp. : 1-4

Routledge Ltd

Access to resources Recommend Favorite

The state of internet marketing research: A review of the literature and future research directions

By Schibrowsky John A. Peltier James W. Nill Alexander

European Journal of Marketing, Vol. 41, Iss. 7-8, 2007-07 ,pp. : 722-733

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing perspectives of logistics service providers: Present and future research directions

By Bourlakis Michael Melewar T.C.

European Journal of Marketing, Vol. 45, Iss. 3, 2011-04 ,pp. : 300-310

Emerald Group Publishing Ltd

Access to resources Recommend Favorite