Ethical issues of global marketing: avoiding bad faith in visual representation

Author: Borgerson Janet L.   Schroeder Jonathan E.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.36, Iss.5-6, 2002-06, pp. : 570-594

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract