Commentary: The publications of marketing faculty - who are we really talking to?

Author: McKenzie C.J.   Wright S   Ball D.F.   Baron P.J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.36, Iss.11-12, 2002-11, pp. : 1196-1208

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract