![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Banister Emma N Hogg Margaret K
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.38, Iss.7, 2004-07, pp. : 850-868
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Khare Arpita Mishra Ankita Parveen Ceeba Srivastava Rajlaxmi
Journal of Targeting, Measurement and Analysis for Marketing, Vol. 19, Iss. 3-4, 2011-09 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)