The role of communication and trust in explaining customer loyalty: An extension to the ECSI model

Author: Ball Dwayne   Coelho Pedro Simões   Machás Alexandra  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.38, Iss.9-10, 2004-09, pp. : 1272-1293

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Abstract