Stakeholder perceptions presage holistic stakeholder relationship marketing performance

Author： Murphy Brian   Maguiness Paul   Pescott Chris   Wislang Soren   Ma Jingwu   Wang Rongmei  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.39, Iss.9-10, 2005-09, pp. : 1049-1059

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