Author: Samuels J.M.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.4, Iss.4, 1970-12, pp. : 187-207
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
A note on the effect of brand image on sales
Journal of Product and Brand Management, Vol. 12, Iss. 4, 2003-07 ,pp. :