Reply to criticisms of marketing, the consumer society and hedonism

Author： O'Shaughnessy John O'Shaughnessy Nicholas Jackson

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.1-2, 2007-01, pp. : 7-16

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing, the consumer society and hedonism

By O'Shaughnessy John O'Shaughnessy Nicholas Jackson

European Journal of Marketing, Vol. 36, Iss. 5-6, 2002-06 ,pp. : 524-547

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer equity in relationship marketing

By Szmigin Isabelle Bourne Humphrey

Journal of Consumer Marketing, Vol. 15, Iss. 6, 1998-06 ,pp. : 544-557

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding consumer database marketing

By Schoenbachler Denise D Gordon Geoffrey L Foley Dawn Spellman Linda

Journal of Consumer Marketing, Vol. 14, Iss. 1, 1997-01 ,pp. : 5-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Evolution of the Direct Marketing Consumer

By Maurice Patterson Lisa O'Malley

The Marketing Review, Vol. 1, Iss. 1, 2000-03 ,pp. : 89-101

Westburn Publishers Ltd

Access to resources Recommend Favorite

Videography in marketing and consumer research

By Belk Russell W Kozinets Robert V

Qualitative Market Research: An International Journal, Vol. 8, Iss. 2, 2005-02 ,pp. : 128-141

Emerald Group Publishing Ltd

Access to resources Recommend Favorite