Interfunctional trust as a determining factor of a new product performance

Author: Rodríguez Nuria García   Pérez M José Sanzo   Gutiérrez Juan A. Trespalacios  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.41, Iss.5-6, 2007-06, pp. : 678-702

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Abstract