Author: Massey Graham R. Dawes Philip L.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.41, Iss.9-10, 2007-09, pp. : 1117-1145
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Designing the marketing-sales interface in B2B firms
By Biemans Wim G. Brencic Maja Makovec
European Journal of Marketing, Vol. 41, Iss. 3-4, 2007-04 ,pp. :
Impersonal vs. Personal Exchanges in Marketing Relationships
Journal of Marketing Management, Vol. 18, Iss. 7-8, 2002-08 ,pp. :